Vocus

Vocus provides cloud-based marketing and PR software for companies to acquire and retain customers. The job it does: sending campaigns and automated emails to a list and measuring what gets opened.

It makes the most sense for marketers at companies of every size. They also list Email Marketing, Marketing Automation and Social Media Management, so expect those to show up in the feature set. As a large product team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. At that size expect formal onboarding, documentation and a longer sales cycle.

Vocus is based in Beltsville, Maryland. You can read more at vocus.com.

Things worth asking about: deliverability, list size pricing, and automation depth. Ask for a trial on your own data, not a canned demo.

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