DemandMatrix

DemandMatrix works in ad management, which is about planning, buying and reporting on paid ads across channels. They have not published a longer description, so we lean on what their category usually involves.

It makes the most sense for performance marketers and agencies. They also list Advertising, Artificial Intelligence (AI), Machine Learning and Marketing, so expect those to show up in the feature set.

DemandMatrix is based in San Jose, California. More on demandmatrix.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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