fourtifeye

Here is fourtifeye in plain terms. Cloud-based, data-driven engagement and behavior analysis platform for the entertainment industry. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention Analytics, Artificial Intelligence (AI), Machine Learning, Marketing Automation and Media and Entertainment. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

fourtifeye is based in Grand Rapids, Michigan. Their site is fourtifeye.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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