Jalapeno Inventive

Jalapeno Inventive is developing the next generation of advertising, offering monetization and promotion features. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Cryptocurrency, Education, Gamification and Mobile, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Jalapeno Inventive is based in Fort Collins, Colorado and founded in 2015. Their site is jalapen.io.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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