Tie

Tie empowers B2C marketers to de-anonymize visitors, and personalize every touchpoint,from website to email. Put simply, it is about running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Analytics and Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Tie is based in Miami, Florida and founded in 2021. Their site is meettie.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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