Traction Technology

Traction is a SaaS enterprise platform for innovation management that automates the discovery and evaluation of emerging technologies. The job it does: keeping every contact, deal and follow-up in one place so nothing slips.

It makes the most sense for sales teams and founders who are tired of spreadsheets. They also list Collaboration, CRM, Enterprise, Innovation Management and Project Management, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Traction Technology is based in New York, New York and around since 2015. More on tractiontechnology.com.

Our checklist for this category: pipeline stages, email sync, mobile app, and what reporting costs extra. Ask for a trial on your own data, not a canned demo.

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