MRP

MRP is a global provider of marketing intelligence, software and services. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

Who is it for? Mostly small and mid-sized businesses. Alongside the main category they mention Advertising, Affiliate Marketing, Marketing and Predictive Analytics. As a large company team themselves (501 to 1,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

MRP is based in Philadelphia, Pennsylvania and founded in 2002. Their site is mrpfd.com.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. Get the renewal terms in writing before the first invoice.

If you have worked with MRP, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.