TeraThought

TeraThought developing software to combat societal scarcity and focus on solutions concerning people's day-to-day health. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Health Care, iOS, Marketing, Mobile Apps and Web Design, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

TeraThought is based in Basking Ridge, New Jersey. You can read more at terathought.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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