Lucit

Lucit is a dynamic creative control platform that empowers marketers to build dynamic data-connected creatives. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising, Advertising Platforms, Automotive, Digital Signage and Outdoor Advertising. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Lucit is based in Bismarck, North Dakota and founded in 2019. You can read more at lucit.cc.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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