Sentia Systems

Sentia Systems provides solutions based on Microsoft technologies that streamline and automate processes. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Marketing Automation, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Sentia Systems is based in Charlotte, North Carolina. Their site is sentiasystems.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Ask for a trial on your own data, not a canned demo.

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