ovana

AOL Lifestream is a web-based application that enables users to keep track of all their comments on social networking sites. That is the short version of ovana. Put simply, it is about planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising Platforms, Digital Media, News and Publishing, so expect those to show up in the feature set. As a large product team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

ovana is based in New York, New York and founded in 1985. More on aol.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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