MadConnect

MadConnect is the Intelligent Connectivity Layer for Modern Marketing and Advertising. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Artificial Intelligence (AI), Consulting and Professional Services, so expect those to show up in the feature set. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

MadConnect is based in New York, New York. Their site is madconnect.ai.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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