Faraday

Faraday helps brands get closer to their customers by optimizing every engagement with AI-driven predictions. In practice that means running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Alongside the main category they mention Analytics, Artificial Intelligence (AI), Big Data, Machine Learning and Marketing Automation. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Faraday is based in Burlington, Vermont and around since 2012. You can read more at faraday.ai.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

The facts above come from public company records. The score will come from people like you. Used Faraday? Rate it.