NEON ID

NEON ID is a ad management product. Earn money from your personal data without giving up privacy. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Ad Exchange, Ad Network and FinTech. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

NEON ID is based in Brooklyn, New York. You can read more at neonid.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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