Syntropy Group

Syntropy Group is a marketing automation product. ­­­­­Syntropy Group helps to banks of all sizes create sustainable growth, utilizing data to drive predictable, repeatable success. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Alongside the main category they mention Marketing. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Syntropy Group is based in Birmingham, Alabama. Their site is syntropygroup.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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