Dunn & Bradstreet

Here is Dunn & Bradstreet in plain terms. D&B (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, enabling companies to Decide with. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Financial Services, Marketing and Risk Management, so expect those to show up in the feature set. They are a very large team, 5,000+ people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.

Dunn & Bradstreet is based in Short Hills, New Jersey and founded in 1995. More on dnb.co.in.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

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