SalesTing

SalesTing offers a machine-learning powered Buyer Trajectory software for b2b sales & marketing ops teams. The job it does: running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Artificial Intelligence (AI), Machine Learning, Marketing and Sales, so expect those to show up in the feature set. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

SalesTing is based in Atlanta, Georgia. More on salesting.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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