Maxymiser

Maxymiser offers cloud-based testing, personalization and cross-channel optimization solutions for brands to boost engagement and revenue. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Analytics and Personalization, so expect those to show up in the feature set. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Maxymiser is based in New York, New York and around since 2006. More on maxymiser.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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