Metamarkets

Metamarkets offers an interactive analytics platform for buyers and sellers of programmatic advertising. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Analytics and Real Time. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Metamarkets is based in San Francisco, California and around since 2010. You can read more at metamarkets.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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