lumenad

Here is lumenad in plain terms. End-to-end advertising management platform. Plan, manage, optimize and report on complex cross-channel campaigns from one hub. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Alongside the main category they mention Advertising. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

lumenad is based in Missoula, Montana and founded in 2014. More on lumenad.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

If you have worked with lumenad, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.