Strider Software

Strider Software Inc. develops TypeStyler, a graphic design tool for Mac with type distortion and chisel effects. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising and Graphic Design, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Strider Software is based in Menominee, Michigan. More on stridersoftware.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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