Grey Cloak Tech

Grey Cloak Tech provides cloud-based software to detect advertising fraud on the internet. The job it does: planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising, Analytics and Marketing. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Grey Cloak Tech is based in Las Vegas, Nevada. More on greycloaktech.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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