IRIS.TV

IRIS.TV is a video data platform. We provide video data connectivity to enable better viewing experiences and advertising outcomes. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Alongside the main category they mention Advertising, Advertising Platforms, Analytics, Brand Marketing and Data Integration. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

IRIS.TV is based in Los Angeles, California. More on iris.tv.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

The facts above come from public company records. The score will come from people like you. Used IRIS.TV? Rate it.