Metadata

Metadata eliminates manual and repetitive work for b2b marketers so they can focus on strategy and creativity. In practice that means scheduling posts, replying to comments and reporting across networks.

It makes the most sense for social and community managers. Related areas on their profile: Advertising Platforms and Social Media Advertising. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Metadata is based in San Jose, California. Their site is metadata.io.

Our checklist for this category: which networks are supported and whether approvals are built in. Get the renewal terms in writing before the first invoice.

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