BluTonic

BluTonic helps publishers monetize inventory through cross-screen solutions for video, display, and native ad units. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Marketing and Video, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

BluTonic is based in Los Angeles, California. Their site is blutonic.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

If you have worked with BluTonic, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.