Plaqad

Plaqad is a marketing automation product. Analytics, online marketplace, public relations and marketing software. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Analytics, Digital Marketing, Digital Media, Marketing Automation and Public Relations, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Plaqad is based in Wilmington, Delaware. You can read more at plaqad.com.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

If you have worked with Plaqad, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.