Sirqul

Sirqul enables startups and ecosystems to leverage application templates, platform, & APIs to create solutions and ecosystems rapidly. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising Platforms, Developer APIs, Indoor Positioning, Industrial Automation and Internet of Things, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Sirqul is based in Seattle, Washington and founded in 2013. Their site is corp.sirqul.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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