G2Planet

G2Planet's event marketing software has pioneered the use of data science to plan, conduct, and measure live events across the enterprise. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. Related areas on their profile: Advertising, Analytics, Event Management and Marketing. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

G2Planet is based in Corte Madera, California. Their site is g2planet.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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