Insticator

Insticator is the global leader in increasing engagement for publishers through interactive content. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Advertising Platforms, Content Marketing and Internet of Things. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Insticator is based in New York, New York and founded in 2012. Their site is insticator.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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