iLantern

iLantern offers the data and triggers that companies need in all stages of the sales and marketing cycles. The job it does: turning site visitors and form fills into contacts you can actually follow up with.

The natural audience is marketing and sales teams. They also list Business Intelligence, Lead Generation, Marketing and Sales, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

iLantern is based in Wellesley, Massachusetts. Their site is ilantern.com.

Things worth asking about: how leads flow into your CRM and what happens to duplicates. A short pilot with your real data tells you more than any demo.

If you have worked with iLantern, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.