SoftVu

Here is SoftVu in plain terms. Marketing Automation Lead Optimization. Put simply, it is about sending campaigns and automated emails to a list and measuring what gets opened.

Who is it for? Mostly marketers at companies of every size. They also list Data Mining, Email Marketing, Lead Management and Marketing Automation, so expect those to show up in the feature set. They are a very small team, 1 to 10 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

SoftVu is based in Overland Park, Kansas and founded in 1999. Their site is softvu.com.

Our checklist for this category: deliverability, list size pricing, and automation depth. Get the renewal terms in writing before the first invoice.

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