Kwanzoo

Person-Level Website Visitor Identity. That is the short version of Kwanzoo. The job it does: running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. Related areas on their profile: Ad Network, Ad Retargeting, Advertising, Marketing Automation and Personalization. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

Kwanzoo is based in Los Altos Hills, California and founded in 2009. Their site is kwanzoo.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. A short pilot with your real data tells you more than any demo.

If you have worked with Kwanzoo, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.