Activate Reviews

Activate Reviews provides tools to request, manage, and showcase customer reviews across major platforms. Put simply, it is about running multi-step campaigns that react to what people do.

The natural audience is marketing teams with more than one channel. They also list Content Marketing, Customer Service, Local Advertising, Marketing Automation and Reputation, so expect those to show up in the feature set. As a small product team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Activate Reviews is based in Rochester, Michigan. Their site is activate.reviews.

Things worth asking about: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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