Millennial Media

Millennial Media has been acquired by AOL. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising, Advertising Platforms, App Marketing, Brand Marketing and Developer Tools. They are a large team, 501 to 1,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Millennial Media is based in Baltimore, Maryland and founded in 2006. You can read more at millennialmedia.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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