AVANT

AVANT develops web and mobile applications for a range of platforms and websites. In practice that means running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. They also list Brand Marketing, Education, iOS and Web Development, so expect those to show up in the feature set. They are a small team, 11 to 50 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

AVANT is based in San Francisco, California and founded in 2007. More on avantexperience.com.

Before you commit, look at CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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