appICE

appICE is a software development company that offers app analytics, mobile marketing automation, A/B testing, and data collection services. The job it does: running campaigns, content and ads for clients who do not have an in-house team.

The natural audience is small and mid-sized businesses. Related areas on their profile: A/B Testing, Data Collection and Labeling and Marketing Automation. They are a small team, 11 to 50 people, which usually shapes who they work with. You will probably talk to the people who build it, which is great until you need 24/7 support.

appICE is based in Delhi, Delhi. You can read more at appice.io.

Our checklist for this category: who does the work day to day, reporting cadence, and contract length. A short pilot with your real data tells you more than any demo.

If you have worked with appICE, tell the next buyer what you paid and what surprised you. That is the part of this page we cannot write.