Marketing Innovators

Marketing Innovators provides tools & solutions to enhance people performance management, employee engagement & recognition. In practice that means running multi-step campaigns that react to what people do.

Who is it for? Mostly marketing teams with more than one channel. They also list Human Resources and Marketing, so expect those to show up in the feature set. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

Marketing Innovators is based in Rosamond, Illinois and founded in 1978. More on marketinginnovators.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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