TripleLift

TripleLift is the programmatic technology company for native, branded content and OTT. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. They also list Advertising, Advertising Platforms and Native Advertising, so expect those to show up in the feature set. They are a mid-sized team, 201 to 500 people, which usually shapes who they work with.

TripleLift is based in New York, New York and founded in 2012. Their site is triplelift.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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