M:Metrics

M:Metrics develops on-device metering tools to track content consumption in mobile devices. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Advertising, Analytics, Content, iOS and Marketing. As a very large product team themselves (5,000+ people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

M:Metrics is based in Seattle, Washington. Their site is mmetrics.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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