Rethink CRM

Rethink CRM is a software as a service company that produces software for commercial and residential real estate brokerage firms. Put simply, it is about building software for you when nothing off the shelf fits.

The natural audience is companies with a specific process to automate. Alongside the main category they mention Business Process Automation (BPA), Cloud Computing, CRM, Real Estate and Real Estate Brokerage. As a small company team themselves (11 to 50 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

Rethink CRM is based in Austin, Texas and around since 2007. You can read more at rethinkcrm.com.

Things worth asking about: portfolio relevance, who owns the code, and how they handle changes. Ask for a trial on your own data, not a canned demo.

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