Channel Factory

Channel Factory is the world leader in YouTube brand suitability, content alignment and ad performance. Put simply, it is about planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Analytics, Video and Video Streaming, so expect those to show up in the feature set.

Channel Factory is based in Beverly Hills, California and founded in 2014. You can read more at channelfactory.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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