The ROI Group

The R.O.I. Group specializes in advertising, marketing, business development, branding, market research, web, and app development. That is the short version of The ROI Group. The job it does: planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising and Marketing. As a very small product team themselves (1 to 10 people), they tend to serve customers of a similar scale best. You will probably talk to the people who build it, which is great until you need 24/7 support.

The ROI Group is based in Costa Mesa, California and founded in 2001. More on theroigroup.com.

Before you commit, look at platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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