Zanforth

Zanforth provides custom software, mobile apps, cloud integration, QA, and DevOps via project-based and dedicated team delivery. The job it does: planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. They also list Advertising, Cloud Computing, Developer Tools, Digital Marketing and IT Management, so expect those to show up in the feature set. They are a large team, 501 to 1,000 people, which usually shapes who they work with. Bigger vendor, more process. Budget time for procurement.

Zanforth is based in Wilmington, Delaware and around since 2011. You can read more at zanforth.com.

Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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