yelp.com
yelp is an online platform that connects people with great local businesses through user-generated reviews...
Overview
yelp.com is a ad management product. Yelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations. Put simply, it is about planning, buying and reporting on paid ads across channels.
The natural audience is performance marketers and agencies. Alongside the main category they mention Advertising, Mobile and Search Engine. They are a large team, 1,001 to 5,000 people, which usually shapes who they work with. At that size expect formal onboarding, documentation and a longer sales cycle.
yelp.com is based in San Francisco, California and around since 2004. You can read more at yelp.com.
Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.
Nobody has reviewed yelp.com on Revaw yet. If you use it, your rating goes first, and it takes about twenty seconds.
Key features
Mobile
Search Engine
Company
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