Genesis Media
Genesis Media is the only platform making advertising decisions based on real-time user attention
Overview
Genesis Media is the only platform making advertising decisions based on real-time user attention. Put simply, it is about planning, buying and reporting on paid ads across channels.
It makes the most sense for performance marketers and agencies. Alongside the main category they mention Analytics, Predictive Analytics, Publishing and Video Advertising. They are a mid-sized team, 201 to 500 people, which usually shapes who they work with.
Genesis Media is based in New York, New York and around since 2011. You can read more at genesismedia.com.
Our checklist for this category: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.
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Key features
Predictive Analytics
Publishing
Video Advertising
Company
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