Rocket Fuel

Rocket Fuel is a programmatic media-buying platform developing artificial intelligence to improve marketing ROI in digital media. In practice that means planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Related areas on their profile: Ad Targeting, Advertising and Artificial Intelligence (AI). As a large product team themselves (1,001 to 5,000 people), they tend to serve customers of a similar scale best. Bigger vendor, more process. Budget time for procurement.

Rocket Fuel is based in Redwood City, California and founded in 2008. Their site is rocketfuel.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Get the renewal terms in writing before the first invoice.

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