PLYmedia

PLYmedia is a next-generation ad-tech company dedicated to developing the world's leading performance-based ad exchange for ad networks. Put simply, it is about planning, buying and reporting on paid ads across channels.

The natural audience is performance marketers and agencies. Alongside the main category they mention Ad Exchange, Ad Network, Advertising, Media and Entertainment and Mobile Advertising. As a mid-sized product team themselves (51 to 200 people), they tend to serve customers of a similar scale best.

PLYmedia is based in Tel Aviv, Tel Aviv and founded in 2006. You can read more at plymedia.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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