Weedmaps

Weedmaps is the world's first marijuana technology and media brand. In practice that means planning, buying and reporting on paid ads across channels.

Who is it for? Mostly performance marketers and agencies. They also list Advertising, Cannabis, Collaborative Consumption and Media and Entertainment, so expect those to show up in the feature set. They are a mid-sized team, 201 to 500 people, which usually shapes who they work with.

Weedmaps is based in Irvine, California and founded in 2008. More on weedmaps.com.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. Ask for a trial on your own data, not a canned demo.

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