Sproutways

Sproutways is a marketing automation product. Supply Chain Management for Nurseries. In practice that means running multi-step campaigns that react to what people do.

It makes the most sense for marketing teams with more than one channel. Alongside the main category they mention Logistics, Marketing and Supply Chain Management. They are a very small team, 1 to 10 people, which usually shapes who they work with. Small vendors mean quick answers and real influence on the roadmap, but check who covers support when someone is out.

Sproutways is based in San Jose, California. Their site is sproutways.com.

Our checklist for this category: CRM integration, lead scoring, and how fast the learning curve is. Get the renewal terms in writing before the first invoice.

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