Samba TV

Samba TV enables the next-generation TV experience powered by its first-party data and helps viewers engage with relevant media. In practice that means planning, buying and reporting on paid ads across channels.

It makes the most sense for performance marketers and agencies. Related areas on their profile: Advertising, Digital Media and Video. As a mid-sized product team themselves (201 to 500 people), they tend to serve customers of a similar scale best.

Samba TV is based in San Francisco, California and founded in 2008. Their site is samba.tv.

Things worth asking about: platform coverage, attribution model, and fees as a share of spend. A short pilot with your real data tells you more than any demo.

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